AI Founder & Marketer

Nikita
Kratcholov

Building AI products that solve real problems.

Nikita Kratcholov

About

Driven by curiosity,
built with purpose.

I'm Nikita Kratcholov, an AI entrepreneur and marketer based in Bulgaria. I build products at the intersection of artificial intelligence and real-world utility — things that people actually need and use every day.

My approach is simple: find the problem, understand it deeply, then craft an elegant solution. No noise, no hype — just products that work.

2

Companies

3+

Years

BG

Bulgaria

Portfolio

Selected Work

SimplifyOpsCo - AI Voice Receptionist

AI Voice Receptionist

SimplifyOpsCo

An intelligent voice AI system that handles customer calls, books appointments, and streamlines business operations around the clock. Reduced missed calls by 90% for medical spa clients.

Visit
XPLife - AI Productivity App

AI Productivity App

XPLife

A smart productivity platform powered by AI that helps users organize their lives, track goals, and build better habits. Helping users save 2+ hours daily through intelligent task automation.

Visit
Savanna Bay - Luxury Safari Hotel

Luxury Safari Hotel

Savanna Bay

A premium boutique hotel website showcasing a 5-star safari lodge experience near Johannesburg, with elegant room showcases, dining, and reservation system.

Visit
Highveld Guest House - Boutique Accommodation

Boutique Accommodation

Highveld Guest House

A warm and inviting guest house website featuring South African hospitality, room bookings, guest amenities, and reviews — located in Nigel, Gauteng.

Visit
Smile Dental Care - Dental Practice Website

Dental Practice Website

Smile Dental Care

A modern dental care website with online booking, service listings, medical aid information, and patient testimonials for a practice in Nigel and Gauteng.

Visit

Creative

Visual Journal

Nikita in igloo with Porsche GT3

Arctic GT3

Sledgehammer impact

Breaking Ground

Vintage band tee close-up

Worn Stories

Amour perfume Valentine's edition

Amour

Porsche with wildflowers in trunk

Desert Bloom

Hands sewing traditional Bulgarian carpet

Heritage Craft

Studio shoot with carpet and AMG

East Meets West

Tropical resort in the rain

Monsoon Season

Porsche with daisies wide angle

Wildflower Porsche

Creative direction

Creative Direction

Questions

Frequently Asked

I specialize in AI automation consulting, building intelligent voice receptionists (SimplifyOpsCo), productivity tools (XPLife), and custom web applications using Next.js and modern technologies. I help businesses streamline operations through AI-powered solutions.

SimplifyOpsCo is an AI voice receptionist system that handles customer calls 24/7, books appointments, answers questions, and reduces missed calls by up to 90%. It's designed for medical spas, dental practices, and service businesses.

I primarily work with Next.js 16, React 19, TypeScript, Tailwind CSS, and various AI APIs (OpenAI, Anthropic Claude). I also have experience with n8n automation, Supabase, and voice AI technologies.

AI automation can save your team 2+ hours daily by handling repetitive tasks like customer inquiries, appointment booking, data entry, and follow-ups. This frees your team to focus on high-value work while improving customer response times.

Yes, I work with clients globally. I'm based in Bulgaria but serve businesses worldwide, particularly in the US, Europe, and South Africa. All projects are delivered remotely with flexible communication.

Reach out via the contact form or WhatsApp. We'll discuss your needs, goals, and timeline. I typically provide a proposal within 48 hours with clear deliverables, timeline, and pricing.

Get in Touch

Let's Talk

support@simplifyopsco.com